Posted in Product design, user experience, tagged design, product development, user experience on 07/05/2009 | Leave a Comment »
From Business to Buttons 2009 brings us Garr Reynolds, presentation guru and web 2.0 thought leader, along with a great mix of tech heavyweights, startup cases and experts in innovation including:
Matt Jones (founder of Dopplr.com)
Scott Berkun (author of The Myths of Innovation).
Todd Lefelt (Director of User Experience at Huge)
Microsoft (sponsor) with the Interactive Surface tabletop.
The [...]
Posted in Product design, user experience, tagged customer research, service design, user experience on 13/04/2009 | 1 Comment »
I have been reading some interesting articles on how service designers have been using Behavioural Sciences to improve customer satisfaction and… to make more money.
Behavioural sciences have shown that customers have a short memory span and we should bear this in mind as we design and manage services. It’s not as evil and deceiving as [...]
Posted in Product design, user experience, tagged customer experience, design, marketing, online, product development, service design, user experience on 05/02/2009 | Leave a Comment »
Sometimes when you try to decide if the output of an interactive project is a product or a service, things get blurry. Traditionally products are defined as tangible goods as opposed to services which are defined as intangible goods. Not so helpful… What is that tangible on the web? Perhaps the interface, but not much [...]
Posted in Product design, tagged customer experience, product development, usability, user experience on 30/01/2009 | Leave a Comment »
Product development practitioners have little control over what happens after they hand over a project deliverable.
It’s a bit like delivering a baby and hoping the parents will be responsible and caring. Because good user-experience and ultimately the success of a website or an interactive product depends hugely on its management, perhaps more than we would [...]
Posted in Product design, tagged customer research, design, innovation, interactive on 27/08/2008 | 3 Comments »
I have been a fan and advocate of customer research in interactive product development for many years .
For us product designers and marketers, knowing what customers want and need can be highly inspirational and often a well deserved kick in the butt. And both (inspiration and kicks in the butt) are triggers of innovation. Real [...]
