Once done with the transformation you can go social: use the result as your new facebook avatar or let the Taaz community comment on your hard work (going public is optional).

But the real beauty here for me is the natural and unobtrusive way they managed to fit brands at the core of the service.

Brands like Stila, Clinique and Revlon do much better than just sponsoring or bothering us with banners – they are a seamless part of service.

Instead of browsing through individual brand “counters” searching for the ideal lippie as you would in a department store, you browse through colour pallets slapping them onto your photo. Found the dream shade? Voila, it happens to belong to a certain brand. Product = 100% relevant info.

Besides, it is quite a laugh.